In Zinder, the 2nd largest city in Niger, Ousseini is the young chief of the very traditional Brotherhood of Butchers. While trying to develop a channel for exporting beef from his region, he faces another challenge; he must legitimize his recently acquired role as a traditional chief while at the same time asserting his role as an innovator. The director follows the young Ousseini in his efforts. His movie summarizes the problems faced by young entrepreneurs, and provides a lesson in practical economics.
